The business world is getting more and more mobile as professionals begin to use their mobile devices to catch up on work, coordinate projects, check email, and communicate. This means that B2B marketers need to have a mobile marketing strategy in place to ensure that they are reaching their audience on the go.
Here are 8 mobile marketing tactics that you can use to connect with B2B buyers:
- Create a mobile-friendly website.
Developing a website that is responsive to mobile devices is an important first step in creating and implementing an effective mobile marketing strategy. According to one survey, 40% of searchers will click another search engine result if a site is not optimized for mobile. This means that you could be turning leads a way with your website if it is not responsive to mobile devices.
- Optimize your email marketing.
Your website is not all you need to optimize in order to connect with mobile users. Email is still one of the most common forms of communication for business professionals, and over 65% of smartphone users read their email on a mobile device. In order to nurture mobile leads effectively, make sure that your email content is also responsive to mobile devices.
- Use mobile targeting to reach customers across channels.
Some consumers who research on mobile devices will make a purchase on their desktop. Likewise, some B2B consumers will research products on their desktop, but make a final purchase on their mobile device. By using mobile ad targeting on social media and other online platforms, you can reach those B2B buyers who want to make a mobile purchase.
- Develop eye-catching mobile display advertising.
Display advertising on mobile websites and apps can be a great visual marketing tactic for B2B businesses. These ads can help encourage new leads to visit your website and drive conversion rates for educational content like e-books and webinars. Eventually, this results in sales-conversion. Focusing your display advertising efforts on mobile helps you reach customers who primarily use their mobile devices to access the internet.
- Connect with B2B customers and leads via text.
One survey showed that 64% of customers think that businesses should communicate with consumers more often using SMS. But text message marketing is not just for B2C businesses. Business professionals are also keeping their devices close by throughout the work day. Take advantage of the opportunity to connect through SMS promotions and other communication.
- Diversify your content.
It can sometimes be hard to grab the attention of your mobile audience. By delivering eye-catching visual content, you can get on-the-go readers to stop and look at what you have to say. To make an impact, try using Multimedia Messaging Service, or MMS, to send picture messages to your B2B text subscribers. You can also link to your brand’s YouTube channel in an email or SMS.
- Create a customized mobile application.
A branded mobile app is a great way to attract new buyers and engage current customers. A customized app allows your company to provide services to clients instantly, wherever they may be from the convenience of their mobile device. You can also use your mobile app to manage customer loyalty programs and other incentives that encourage customers to use the app.
- Make calling via mobile website easy.
Though many questions can be answered with content from the website or mobile app, some consumers still prefer to speak with a live person. The best way to encourage the lead to reach out is by adding a call button to your mobile site or app to make it easy for users to connect with a sales rep instantly.
Now that you have these tactics at your disposal, you can start reaching more B2B clients today. Are there any other mobile marketing tactics that you’ve found successful?
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.