10 Game-Changing Questions You Should Ask Your Customers

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Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you’re wondering, “what questions to ask in customer feedback session?”

Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.

1) How did you hear about us?

This question helps you focus in on marketing channels that bring in the most customers. If most customers are finding you through the Internet, for instance, step up your efforts in promoting your website through Google AdWords and search engine optimization (SEO).

2) What problem does our product solve for you?

Knowing which problem your product is solving for your customers can help shape your marketing message. (Try this post how to interview customers when you already have a product.)

3) What do you like most / least about our product?

Take a cue from your customer feedback and re-align your marketing to promote the features they value most. Consider these questions for user testing.

4) What’s the one thing we should never stop doing?

Find out what your customers really value about you and your company. Is it your awesome customer service or support?

5) What made you choose us over our competitors?

Discovering a product or service “differentiator” is the kind of competitive intelligence that can pay huge dividends.

6) What do my competitors do better than what we do?

Your customers can give you insights about your competitors’ strengths. This can help you further differentiate yourself away from competitors or open up opportunities for your product’s growth.

7) How likely would you recommend us to your colleagues on a scale from one to ten, one being the least likely, to ten being the most likely?

This type of Net Promoter Score® (NPS®) questions for customer satisfaction surveys can be used to gauge the loyalty of your customers to your product. It can help you tune your growth engine to operate at peak efficiency.

8) What’s the most recent example of how we have exceeded your expectations? Not met your expectation?

Inc. Magazine suggests that instead of just asking your customers how satisfied they are with you, make the questions specific and over a recent time frame so that their feedback will likely generate more actionable information.

9) Do you have any questions for us?

The answer to this question may well be no, but answers may reveal a gap in your communication with your customers. If even one customer does have a question, then you must be sure to address it in some way to all of your customers.

10) What would you Google to find a business like ours?

If you want your business to be easily found online by future customers, you need to know everything you can about the key words and phrases they use when looking for companies like yours. This is one of the most important aspects of your lead generation efforts.

Ask And You Shall Receive

Asking is the beginning of receiving. People forget that. Reach out to your customers and ask them the 10 game-changing questions above. The information you’ll get from your customers can help you steer your product and company to the next-level of success.

For more questions for user feedback or questions you should ask your customers, join our webinars.

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