5 Key Reasons for Launching an ABM Strategy?

ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the…

FAQ: Adding Fields to the Salesforce Account Object to Sync ListenLoop Data

Here is a step-by-step process to add fields to Account Object so that ListenLoop can synchronize information about impressions, clicks, and more: 1. Connect with Salesforce using OAUTH. 2. Navigate through Salesforce, click on Setup. 3. Find Customize tab on the left. 4. Find Accounts object under Customize tab. 5. Under Accounts, click on Fields, then click…