The audio recording below is Rodrigo’s interview with Karen Lewison from Return Path. Here, Karen shares a lot about event marketing and also touches on the topics of personalization and account-based marketing. What is Return Path? Rodrigo: This is Rodrigo Fuentes from ListenLoop and I’m here with Karen from Return Path. Karen, please introduce yourself and…
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SMS is one of most direct engagement channel when done correctly. Here are the 8 top mobile stats that shows why SMS is such a great channel: – 97% of all text messages are opened – 23 billion text messages are sent daily – 80% of people are using text messaging for business – 70%…
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